| CLA, the four layers | The four phases of the value co-creation process | Research questions |
---|---|---|---|
1. | Litany | Co-experience | How do the platform functionalities and location support value co-creation? |
2. | Social causes | Co-definition | What are the system-level behaviours and rules that direct the service ecosystem development? |
3. | Discourse | Co-elevation | What are the values and worldviews that drive forward the service ecosystem level collaboration? |
4. | Metaphors and myths | Co-development | What are the underlying mind sets and concepts that direct the service ecosystem development in reality? |