Changes | NEEDS for Software Competences and Resources / Roles | |
---|---|---|
Digitalization changes former physical goods | … into abstract form. | • What is the role of software going to be in Your products / services [3, 5]? • CAPABILITIES: 2) |
In physical form, the domain knowledge has been essential. | Domain knowledge becomes hygiene; knowledge on meta-level is essential (who builds the platform). | • What software will contribute to Your customer value creation [6, 29]? • CAPABILITIES: 4) |
Old players have a challenge to use the digital channels. | Automation reduces transaction cost. Delivering digital (or physical) goods via internet costs less, and subscriptions can happen more often. | • How does software change Your demand / supply chain [9, 30, 31]? • CAPABILITIES: 3) |
The market could change or extend because of digitalization. | New players (having software background) have been able to enter to digital market. | • What software companies will be Your prime competitors / collaborators and what are their key competitive advantages [3, 28, 30, 32]? • CAPABILITIES: 1) |