Table 3 Factors of future software organizational changes
| Changes | NEEDS for Software Competences and Resources / Roles | |
|---|---|---|
| Digitalization changes former physical goods | … into abstract form. |
• What is the role of software going to be in Your products / services [3, 5]? • CAPABILITIES: 2) |
| In physical form, the domain knowledge has been essential. | Domain knowledge becomes hygiene; knowledge on meta-level is essential (who builds the platform). |
• What software will contribute to Your customer value creation [6, 29]? • CAPABILITIES: 4) |
| Old players have a challenge to use the digital channels. | Automation reduces transaction cost. Delivering digital (or physical) goods via internet costs less, and subscriptions can happen more often. |
• How does software change Your demand / supply chain [9, 30, 31]? • CAPABILITIES: 3) |
| The market could change or extend because of digitalization. | New players (having software background) have been able to enter to digital market. |
• What software companies will be Your prime competitors / collaborators and what are their key competitive advantages [3, 28, 30, 32]? • CAPABILITIES: 1) |