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Table 8 Privacy conception and the key issue of the future of privacy

From: Framing the future of privacy: citizens’ metaphors for privacy in the coming digital society

 

Privacy as mundane

Privacy as highly important

Privacy as an issue of individual control

Optimism about control (savings)

Pessimism about control (dodo)

Privacy as an issue of collective governance

Manageable change (hemline)

Challenge and response (foundations of our home)