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Table 5 Causal layered analysis of privacy as savings (n = 4)

From: Framing the future of privacy: citizens’ metaphors for privacy in the coming digital society

CLA layer

Analysis

Litany

There is a free market of personal information with individualised and unequal privacy

System

Conception of privacy: Individualised. Personal information is a commodity that can be traded, and privacy is a regulating factor in this trading.

Threats: New technologies, government

Responsible actor: Individual

Solutions: Individual’s abilities, purchasing power and common sense

Individual control: Possible but unequally divided

Development: Unstoppable evolution of technology and marketisation

Worldview

Individualistic

Metaphor

Privacy as savings