Table 3 Causal layered analysis of privacy as the dodo (n = 12)

Litany

Privacy is significantly diminished and surveillance and data collection using new technologies are everyday phenomena

System

Conception of privacy: Normative. Privacy as the right to be let alone and wide control over personal information. Privacy is extremely important.

Threats: Companies, governments and hedonistic individuals such as young people who unthinkingly share their data

Responsible actor: Individual

Solutions: Personal coping strategies

Individual control: Control is illusory, individuals have lost control over their privacy

Development: Gradual systemic drift to low privacy.

Worldview

Fatalistic

Metaphor

Privacy as the dodo