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Table 2 Timing or event-timing?

From: Future creation in the strategising practice of a Hungarian company

  Timing (proactive) Event-timing (reactive)
Long-term approach Short-term approach
Characteristics Regular, rhythmic and proactive strategy, predictable, scheduled. – Active strategy-making, redefinition of industrial frameworks, leading/managerial role Regular, rhythmic and proactive strategy, predictable, scheduled changes. Strategy accepting the industrial frameworks, adhering/adjusting to them. Strategy decisions taken in response to events (e.g., technological change, modification of economic indicators, new consumer demand in sight).
Advantages Easy to predict and plan, focussed attention, proactive. Time available for other things as well: planning for the longer-term future. Role of long-term relationships, trust. Easy to predict and plan, focussed attention, proactive. Method of change management in stable markets.
Drawbacks Closer linkage, co-movement of the actors of the supply chain may lead to excessive dependence, company autonomy may be reduced; the flexibility of decision-making/change may decreasenn No time for anything else
Almost no need for thinking
Often leads to hurry
  1. Source: Based on Eisenhardt, Brown [19]; addenda in italics based on the conclusions of the case study