Table 2 Timing or event-timing?
From: Future creation in the strategising practice of a Hungarian company
Timing (proactive) | Event-timing (reactive) | ||
|---|---|---|---|
Long-term approach | Short-term approach | ||
Characteristics | Regular, rhythmic and proactive strategy, predictable, scheduled. – Active strategy-making, redefinition of industrial frameworks, leading/managerial role | Regular, rhythmic and proactive strategy, predictable, scheduled changes. Strategy accepting the industrial frameworks, adhering/adjusting to them. | Strategy decisions taken in response to events (e.g., technological change, modification of economic indicators, new consumer demand in sight). |
Advantages | Easy to predict and plan, focussed attention, proactive. Time available for other things as well: planning for the longer-term future. Role of long-term relationships, trust. | Easy to predict and plan, focussed attention, proactive. | Method of change management in stable markets. |
Drawbacks | Closer linkage, co-movement of the actors of the supply chain may lead to excessive dependence, company autonomy may be reduced; the flexibility of decision-making/change may decreasenn | No time for anything else Almost no need for thinking | Often leads to hurry |