Table 1 Strategy making practices – future-oriented activities
From: Future creation in the strategising practice of a Hungarian company
Strategic actions | Case examples | Creating future in the present – main characteristics (motivators) |
|---|---|---|
4.1. Product design | Book series; progressive, contemporary literature | Value creation (for owners & costumers) risk taking |
4.2. Supplier selection | Brand creation (writers, illustrators); | Trust & risk taking with care; Creating future in the “here and now” |
4.3. Employee selection | Convergence of values, habit represented by the management team | Professional and human trust; Sharing spirit/passion for the company (own child) |
4.4. Cooperation within the supply chain | Mutual benefit | Mutual trust: participation and involvement; moderate growth |