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Table 1 Strategy making practices – future-oriented activities

From: Future creation in the strategising practice of a Hungarian company

Strategic actions Case examples Creating future in the present – main characteristics (motivators)
4.1. Product design Book series; progressive, contemporary literature Value creation (for owners & costumers) risk taking
4.2. Supplier selection Brand creation (writers, illustrators); Trust & risk taking with care; Creating future in the “here and now”
4.3. Employee selection Convergence of values, habit represented by the management team Professional and human trust; Sharing spirit/passion for the company (own child)
4.4. Cooperation within the supply chain Mutual benefit Mutual trust: participation and involvement; moderate growth
  1. Source: Author’s compilation