Table 4 Interview responses for foresight outcomes
Codes/subthemes | N | Example responses |
|---|---|---|
Report | 27 | Multi-client trend tracking report (syndicated research) sent to client subscribers; consumer assessment for corporate strategy team; includes synthesis of trends and opportunities; how the company wants customers to see them in the future; assess future market opportunities; worldwide lifestyles and technology reports; recommendations reviewed with senior leadership to prioritize efforts towards goals |
Visuals | 9 | Foresight communication to internal audience; trend displays as document/poster/presentation; single panel for key areas (advanced design, planning, HQ); video for each scenario; foresight visualization room; internal groups vote for most important focus and recommend additional themes |
Presentation | 7 | Presentation accompanies recommendations; customer trends presentation; global trends presentation for overseas division managers; executive summary presentation; CEO presentation, based on a foresight project, to the board of directors and later to senior business executives |
Scenarios | 4 | Scenarios are a combination of trends (10–12 trends); global scenarios; scenario planning presents the evidence of future events |
Publication | 4 | Technology foresight publication in two versions: one internal and the other for external presentation to component suppliers or large clients; annual publication address trends in design, technology, consumer interests, economics, etc. |
Forecast | 1 | Used to identify major trends |
Data | 1 | Enormous amount of data generated from foresight project |
Newsletter | 1 | Daily newsletter about interesting trends available company-wide (14,500+ subscribers) |
Marketing materials | 1 | For customer-facing foresight-related presentation |
Database | 1 | Foresight project results are entered into an “Idea” database |