Codes/subthemes | N | Example responses |
---|---|---|
Weak signals | 5 | Futures companies scan daily for “weak signals” in blogs, news groups, external research companies; created daily newsletter focusing on four signals (14,500+ subscribers). |
Values | 5 | Customer Values - psychological perspective of beliefs, motivations, preferences; little change as adults; clusters of values (Persona); spend money to acquire valued item/view. |
Forecast | 5 | Market analysis (how product portfolio affects landscape or vice versa); extrapolation of historic data: numbers, charts, trend lines; assumes [trends continue] unchanged/unchallenged. |
Backcasting | 4 | Tests assumptions of future; Steps backwards to spot steps and signals to reach goal; create blueprint for reaching preferred future by monitoring indicators/milestones from prior data. |
Games | 4 | Participatory futures test scenario; iterative scenarios based on consumer group personas and role playing - workshop tool. |
White spots | 3 | Opportunity spaces for business, product, or service that company has no offering today. |
Interview | 2 | Consultative: meet with head of project to discuss leading questions and bring back relevant trends via presentation, printed materials, or workshop for cross-functional audience. |
Other methods | 1 | Futures Wheel, Delphi, Roadmapping, Futures Triangle, Causal Layered Analysis, War Room, Decision Trees, Expert Network, Spiral dynamics, Futures Audit, Implications Wheel |