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Table 1 Opportunities and threats. A summary

From: European packaging industry foresight study—identifying global drivers and driven packaging industry implications of the global megatrends

Clustered Megatrend/challenge Opportunities Threats
“More from less” Product protection
Packaging to reduce (food) waste (e.g. fully emptiable, multi-packs, re-closable, smaller size etc.)
More people—higher food demand
Lean packaging
Support sustainability at a higher level (product, business, value chain etc.)
Proactively shape and define sustainability and sustainable packaging
Aseptic packaging as an alternative to cold chains
Barriers to extend shelf life
Supply chain collaboration for better performance
Packaging for recovery
Water packaging
Deepening poverty due to over-exploitation of natural resources
Increasing material prices
Increasing energy prices
Scarcity of water, energy etc.
Competition for raw material to other products (including bio-energy)
Competition for forest land use to agriculture, housing, infrastructure etc.
Climate change affecting material supply
Too little emphasis on primary function of packaging and too much emphasis on recovery of packaging.
“A personal touch” Packaging—a materialised service
Smart packaging
Added value by packaging
Sustainable packaging/packaging to support sustainability
Bridge gap between end-user and material
Packaging innovation for healthy and nutritional food
New business models
Consumption of services instead of goods
“On the move” Packaging logistics efficiency
Packaging barriers—shelf life
Lifestyle enabler
Integrated waste management solutions
Urbanisation can pave the way for more efficient production and distribution
Recycling and waste management availability, convenience and capacity
“Divergent demographics” Universal packaging design
Growing middle class
Growing prosperity
Healthy food
Functional food
Reduce food losses
“iWorld” Smart packaging
Logistics efficiency
New business models and products
Packaging as a time saving provider
Free content—product samples
Packaging as a link to the digital world
Physical products replaced by virtual products
IPR of packaging and product designs